ILLUSTRATING TEXT BY TAG CLOUDS
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VISUALIZING BIG DATA

​WHAT IS A TAG CLOUD?

A tag cloud is a logical arrangement of content to describe a site's content visually. Font size, color, or bolding is often used to show frequency of each tag - the larger the font size, the more frequently a tag appears. 
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HOW THEY'RE USED

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Tag clouds are often used as a intuitive navigation tool for users to navigate a website. What users most often search for can be shown as most prominent, so common content can easily be found. The amount of data contained in a database, website, or speech is often overwhelming - using a tag cloud highlights the most prominent features and points. As the amount of data that is available continues to increase over time, quick evaluation tools like tag clouds will become increasingly important.
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