HOW THEY'RE USED
Tag clouds are often used as a intuitive navigation tool for users to navigate a website. What users most often search for can be shown as most prominent, so common content can easily be found. The amount of data contained in a database, website, or speech is often overwhelming - using a tag cloud highlights the most prominent features and points. As the amount of data that is available continues to increase over time, quick evaluation tools like tag clouds will become increasingly important.